Technology & Digital Strategist · Abu Dhabi

I'm Saif, a Digital Strategist working across AI, automation and digital product. At ember I lead technology and digital transformation, from internal systems to AI workflows for luxury travel.

Applied AI Automation Digital experiences UAE Golden Visa holder
15+

CRM APIs routed by one agentic AI platform

70%

fewer manual handoffs through n8n and Langflow automation

6+

AI development tools benchmarked on real production work

3 hrs

of manual operations saved every week with Bash automation

About

Where technology, AI and product meet

My experience spans software engineering, automation, enterprise systems and AI, with hands-on work across LLM applications, RAG systems, APIs, workflow automation and digital platforms. I like turning business challenges into practical technology that improves how people and teams work.

At ember I work on technology and digital transformation across the business: improving internal systems and workflows, and exploring AI, automation, integrations and custom digital solutions. Much of the role is understanding operational challenges and finding practical ways technology can improve efficiency and experience.

Alongside that I run DesignedBySaif, an independent digital products brand that has taught me product development, design, user experience, e-commerce and audience building.

Experience

Five roles, one thread

  1. Jul 2026 – Present Saadiyat Island, Abu Dhabi Now

    Technology & Digital Strategist

    ember · Full-time

    • Leading the evaluation, implementation and optimisation of digital platforms across CRM, collaboration, knowledge management, automation and travel operations.
    • Prototyping custom internal software, including operational platforms, executive task tools, digital signing workflows and client-facing digital experiences.
    • Implementing AI-powered workflows and agents for travel operations, knowledge retrieval and team productivity.
    • Managing the technology ecosystem and supporting cybersecurity and IT governance: access management, device security, backups and policy.
  2. Aug 2025 – Mar 2026 Dubai · Contract

    Software Engineer (AI & Systems)

    NEOSYS

    • Benchmarked 6+ AI-assisted development tools on real production tasks; the recommendation report shaped the team's long-term tooling strategy.
    • Implemented UAE FTA e-invoicing compliance inside a live production ERP, translating 40+ pages of regulatory specs into technical designs.
    • Automated Ubuntu/LXC container deployment with Bash, saving 3 hours of manual work a week.
  3. Feb 2025 – Aug 2025 Dubai · Internship

    AI Engineer

    Bikal Technologies (UK) Ltd

    • Designed and deployed a conversational AI platform in six weeks, letting teams query live CRM data in natural language.
    • Built an agentic function-calling architecture routing requests across 15+ CRM APIs.
    • Developed a RAG pipeline with vLLM (Qwen2.5), Milvus and HuggingFace embeddings.
    • Built n8n and Langflow automations that cut manual operational handoffs by 70%.
  4. Apr 2024 – Dec 2024 Dubai · Remote

    Software Developer, Crime Reporting System

    Dubai Police HQ · Internship

    • Built FalconWatch, a full-stack crime reporting platform, as a university capstone with Dubai Police.
    • OpenStreetMap front end with satellite, light/dark and 3D building views; real-time geolocation and geofencing alerts.
    • MongoDB data layer and analytics dashboards for law enforcement decision-makers.
  5. Jul 2023 – Sep 2023 Abu Dhabi · On-site

    Digital Transformation Intern

    ADIB, Abu Dhabi Islamic Bank

    • Designed Figma prototypes for the ADIB mobile app within an Agile product team in Digital Transformation Services.
    • Worked across design, engineering and compliance on regulated enterprise product delivery.
Projects

Things I've built

Ragnify

Document AI

A rebuilt RAG chatbot for asking questions of any PDF, designed to say so when the answer isn't in the document.

  • Overlapping chunks, Cohere embeddings and FAISS search
  • Source citations on every answer, streamed token by token
  • Full chat history
PythonFastAPILangChainGroqReact

Clème.

Side project

A minimal clock app and an experiment in calm: soft colours, light typography and slow-drifting waves.

  • Pomodoro timer and a world clock with 75+ cities
  • 21 colour palettes, 4 font families, fullscreen mode
  • One file of vanilla HTML, CSS and JavaScript
cleme.designedbysaif.com →

FalconWatch

With Dubai Police

An interactive crime map using AI, real-time reporting and data visualisation to support public safety.

  • 2nd place, Capstone Projects competition, University of Wollongong in Dubai
  • Built with Steve Daher, Shamma Bin Suloom, Fatma Alhai and Marvin Colaco
JavaScriptOpenStreetMapMongoDB

DesignedBySaif

Independent brand

My digital products brand, where I bring design to life through code: product development, UX, e-commerce and audience building.

See Clème., the latest release →
Skills

What I work with

AI

  • Large language models
  • Retrieval-augmented generation
  • Agentic AI development
  • vLLM, Milvus, FAISS
  • TensorFlow, Hugging Face

Engineering

  • Python
  • Linux, Bash, LXC
  • C++
  • APIs and integrations
  • n8n and Langflow automation

Product & design

  • User experience (UX)
  • Figma prototyping
  • Front-end development
  • Data visualisation
  • Digital transformation
Education

Where I studied

2020 – 2024

University of Wollongong in Dubai

Bachelor's degree, Computer Science

Notable courses: AI, Cybersecurity, Data Analytics, Machine Learning. Final-year project: FalconWatch with Dubai Police.

2008 – 2020

The Cambridge High School, Abu Dhabi

AS-Levels and IGCSE

Notes

Things I write about

Short pieces on LinkedIn about building software and AI systems carefully.

  • Slow engineers ship faster than fast engineersCraft
  • Treat LLM output like user inputAI systems
  • Understand one layer below where you workCraft
  • You're not behind on AI, just starting too broadLearning
  • What an AI agent actually isAI systems
Contact

Let's talk about what technology can do for your team.

Based in Abu Dhabi. The quickest way to reach me is a message on LinkedIn.